Tourism Marketing and Training In Ghana
Client: Commonwealth Secretariat
An assessment of existing markets, a product review with recommendations for development and a practical, short-term marketing plan. The development proposals included recommendations for improvement of local attractions and regeneration projects in Accra. The marketing plan set priorities and proposed realistic facilitation measures. We also helped the counterparts target specialist European tour operators and other agencies interested in Ghana's special interest, eco-tourism products. In parallel, we delivered five training programmes focused on a range of identified needs e.g. tourism awareness, tour guiding, conference facilitation and product development. For Commonwealth Secretariat, 2001-2.