Review of leisure and tourism promotional activities
Client: Neath-Port Talbot County Borough Council
We were commissioned by Neath Port Talbot County Borough Council to establish a strategy for a more co-ordinated approach to the promotion of leisure opportunities aimed at visitors and residents of Neath Port Talbot. Our role was to audit current activity and make recommendations about how promotion could be carried out more effectively and efficiently in future. The project also looked at a number of specific issues such as how to better integrate 'green transport' messages within leisure and tourism promotions.