Shepherds Bush visitor experience audit



Client: Visit London
Date: 2006
The London Borough of Hammersmith and Fulham sees Shepherds Bush as a brand with the potential to attract visitors. However, despite high awareness there is little understanding of the product and some negative connotations associated with the destination. This report provided a visitor experience audit of the area and set out a number of tactical marketing recommendations on how to progress a “gritty not grotty” image at low cost.