Cultural tourism in Islington – some priorities for action
Client: Visit London
In order to guide the work of tourism development in the borough of Islington, The Tourism Company was commissioned to provide guidance on the area's tourism priorities. The report looked at the current marketing of the area and the strengths and weaknesses of the area's tourism product. The report concluded by providing some initial priorities for action under headings such as organising for visitor economy development, marketing, product development, skills, employment and business support.