Evaluation of North of England Overseas Tourism Marketing
Client: With SQW for Yorkshire Forward on behalf of England’s North Country
The three North of England Regional Development Agencies (One North East, Yorkshire Forward and North West Development Agency) collaborated on overseas tourism marketing. In 2007, the three RDAs successfully bid for additional funds via the Northern Way initiative. Along with economic consultants SQW, we evaluated the impact and effectiveness of this additional injection of cash and reviewed how the 'England’s North Country' marketing initiative could move forward in the future.